I’ve heard the saying; ‘we eat with our eyes, not just our mouths’ and when it comes to desserts, I couldn’t agree more. Establishments that are extremely successful in providing eye candy in this aspect are usually patisseries and quaint bakeries, which one can find easily enough scattered across our gastronomically delightful island. One brand that has made an impression on me is Paris Baguette, and here’s why.
During one of our (my partner and I) date nights, we decided to roam the malls in Jurong area and after some time, my feet started getting tired. It’s probably some form of allergy to shopping but that’s another story. So when we came across Paris Baguette in JEM and their glass displays boasted a lovely array of even lovelier pastries and cakes, I simply had to suggest this as a pit stop.
Apparently, the brand has been around for about 70 years and prides itself for delivering fresh concepts and unique experiences to customers. They seem to focus a lot of quality, instead of delivering sub-standard products in a ‘fine’ setting. I guess that’s why I was drawn to their decor instead of being intimidated, a description I often use for several fine-dining restaurants.
Now, anyone who’s read my earlier reviews will know that I hardly say much about the place and go straight into the food. Paris Baguette however, really caught my eye with their cake displays. The range was tantalising to say the least, and the greed within me was imagining having a bit of everything. So after an arduous mental battle, I finally made my decision.
I went with the Earl Grey Chocolate cake for my dessert main and a Chocolate Macaroon for the side. (A side for a dessert? What a novel idea!) Appearance-wise, the cake was a handsome little devil. It was a simple cylinder-shaped structure that was coated evenly with smooth chocolate ganache, with a small piece of chocolate (containing the brand name) laid on top. Despite being soft to the fork, it remained firmly in its form throughout. This is always a big plus for cake lovers, since you don’t have to deal with bits and pieces falling apart.
Taste-wise, I loved it! Unlike it’s confident appearance, the chocolate flavour wasn’t overly rich. It was actually creamy in texture and the second layer that came after was this fluffy chocolate mousse with some earl grey flavour infused within. Then in the middle – the 3rd and final layer – I found a light and pretty strawberry mousse centre awaiting me. Maybe it was meant to balance and cut through the chocolatey goodness, but I think it wasn’t necessary since it didn’t do much. Nevertheless, the smooth and creamy cake was one of the best tea-flavoured treats I’ve had in a long time.
As for the macaroon, it’s firm, whole-bodied and the flavour was just right. I like how there’s a solid feel to each bite instead of the airy sort. I mean since it’s already so tiny, at least give us some substance right?
My partner was apparently in the mood for something that screamed dairy or cheese, so when the fluffy-white image of the Camembert Cheesecake came into view, the choice was made within a second. Once we settled down and finished taking pictures, my partner and I dove into the cake. It was like slicing into a piece of cloud. As you cut into the cake, the super-fluffy cream frosting gave way to the fork while still keeping their shape. It’s also fresh cream, so none of the oily, greasy feel that you may get from ‘ready-made stuff. The sponge cake body was light and airy (in this case that’s a good thing) and sandwiched between it was the cheese element. The camembert mousse was similar to the cake in texture and was what contained the cheese flavour. I don’t have the experience to claim the flavour’s authenticity, but the taste of cheese went beautifully with the rest of the cake.
Though I’m a fan of the more dense types where plates are pinned down due to their weight, I didn’t regret giving this cheesecake a taste.
The overall decor is fresh and bright. So none of those dim lighting where whipping out a book is the equivalent to straining your eyes. The seats were comfortable but considering their popularity, I’m sure finding space is a problem during the more peak hours. Service staff were reasonably friendly, with the cashier being rather curt in behaviour.
Just so you know, my French connection says there’s nothing authentic about the decor when I showed him a picture of the outlet. He said it was definitely a commercialised project that capitalised on France having great baguettes, but nothing authentic from appearance. Unfortunately he didn’t try their food.
Should You Try It?
If you’re a fan of pastries and cakes with a sizeable sweet tooth, I say go for it! Give their cakes a shot and try the pastries. Have your tea or shopping break there, then let me know what you thought of it as well.
Paris Baguette (JEM)
50 Jurong Gateway Road,
#02-20, Singapore 608549
Mon – Sun: 10:00 am to 10:00 pm
Tel: +65 6734 7765
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